More adults than kids use social networks!

January 15, 2009

social

This just in from the Pew Internet & American Life Project:

“While media coverage and policy attention focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. Adults make up a larger portion of the US population than teens, which is why the 35% number represents a larger number of users than the 65% of online teens who also use online social networks.”

Other findings:

  • “At its core, use of online social networks is still a phenomenon of the young”
  • “Personal use of social networks seems to be more prevalent than professional use of networks”
  • “The share of adult internet users … on an online social network site has more than quadrupled in the past four years”
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