Archive for January, 2009

Don’t let the buyer beware

January 30, 2009

customerservprior2jWhen people want to “do” new media and social networking, are they trying to check a box? Are their intentions pure? Both? It’s hard to know sometimes

A lot is said about customer service. Sounds good … what is it? If it is saying yes to whatever anyone wants, that might be customer service in a 5-star hotel, but not necessarily what it should mean here. We should all be each other’s customers. And that means asking the tough questions and giving the tough answers, and working together honestly to find solutions.

What are you trying to accomplish? Who are you trying to reach? What resources will you commit? Enquiring minds want to know … and help you get there. – Mike F.


New media v old media … the numbers

January 30, 2009

012309newmediamonitorThe Pew Research Center’s Project for Excellence in Journalism has just started the “New Media Index,” which looks at social media sites and blogs and compares coverage to that of what its researchers still call mainstream media. Read more about it here.   Kathy B.

Can social networking save …

January 28, 2009

sea-of-faces-640_biggerWe keep seeing example after example of how companies and government are turning to social networking to engage the public or sell products. Here’s one more with that theme: “Can social networking save mainstream media?” (Note that NASA is mentioned … keep scrolling … it’s toward the end.)

I know this is yet another informational post …  but that’s my stock in trade and besides information is power!     Kathy B.

Report on Obama’s Use of Social Media

January 27, 2009

Today, Guy Kawasaki twittered a report from Edelman with an interesting analysis of how the Barack Obama campaign used social media. It has implications for this team, so I’d like to share it with you.
The report is called “The Social Pulpit“.

Seeking Team Input re: Twitter

January 26, 2009

Posted to wackomedia by: Bob Allen

Simply put, should the NASA_Langley Twitter account “follow” any other accounts and, if so, which one(s)?

Read the rest of this entry »

Tag it, dag it!

January 26, 2009

tagginggunsIf all of you who post here can REMEMBER, please tag your stuff. Why? Well … I know this is an internal working group site, but maybe not really just that. I personally would love to see this site get some outside traffic from people interested in new media and social networking. Sort of like, what’s the government doing? An inside look! See the brain think! Or whatever it is we’re doing …

All part of us being the No. 1 Exemplar in Such Things in the Entire Universe … all 15 billion light years of it. – Mike Finneran

A cautionary papal tale about social networking

January 23, 2009

pope_benedict_221208_21According to the Pope today is the World Day of Communications … and I didn’t even get a card, much less a communique.  The Associated Press reports His Holiness has a few words of wisdom about online communications (Hope this link stays long enough for people to read it.)  Kathy B.

Campaign by the internet, govern by the internet

January 23, 2009

imagesRemember the famous trickle down economy of the Reagan era … my question and that of alot of the “blogosphere” is will there be a trickle down effect from the Obama campaign’s use of popular web media on all government agencies? Much is being speculated and written, including this discussion. How might we … the new media team … help or benefit from a saran wrap (transparency) mentality in government? That’s a big question too. Something to ponder during our 10-20% creativity, thinking, searching time.                                 Kathy B.

White House/NASA

January 22, 2009

It looks like we are in better shape than the White House when it comes to both equipment and policies regarding IT. The last few paragraphs of this story was the most interesting part to me.

I have to say that I’ve seen more Macs at Langley than most other NASA facilities, with the exception of the “media creation” teams. Even on those teams, we have more of a peaceful balance than other places, IMHO. I’m also VERY grateful for the wireless access on site. There seems to be more coverage here than most other centers I’ve visited.

Langley Twitters and FBs

January 20, 2009


by Mike Finneran

A new Twitter is available that provides updates about NASA Langley Research Center. It’s “NASA_Langley” and is so new that as of this post, nothing had been tweeted yet … so now’s your chance to get in on the ground floor! Check it out at Langley.