Social networking ‘white paper’

November 24, 2008

Click here for a ‘white paper’ by Cision, a global PR and marketing company with 30K clients on several continents. The white paper is, of course, a form of Cision’s marketing … still there are interesting perspectives here.

” … the new wave of social media consisting of vast numbers of small and large social networks facilitated by services such as Facebook, MySpace, LinkedIn, Flickr and YouTube, as well as micro-blogging networks such as Twitter. Communities of like-minded individuals, often thousands or millions strong, are communicating, interacting and creating their own content. These networks host their own conversations, where passionate advocates often air out powerful preferences and opinions for and against brands.”

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