A word about content

November 22, 2008

https://i0.wp.com/www.daniworm.de/anime/images/disney.jpgMichael Eisner on content in this New York Times article:

“It’s always the content that defines the platform.” Now the platform owners are “being arrogant and saying, ‘we’re it.’ But eventually exclusive content wins out.”

Then he gives an important caveat: The content must be professionally produced as well as exclusive. “How many skateboarding cats can there be?”

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5 Responses to “A word about content”

  1. chakaal Says:

    Is Disney going to sue us for posting a trademarked image?

  2. mpfinneran Says:

    Gee, I don’t know. There are tons of Disney logos on non-Disney sites all over the place and they have dozens of versions, many out of date.

  3. Timothy J. Allen Says:

    I haven’t read the NYT article yet, but…
    isn’t it always *relevant content* that matters?

    Having been on the production side, technical quality is very important to me… but when I see that the video that my wife posted of my four year old daughter burping gets more hits than the Space Flight Awareness video for STS-118 (in which Educator Barbara Morgan, who was backup to Christa McAuliffe in 1986 finally flew to space), it gives me pause…

    Especially when the NASA video was shot in HD and the home video was shot with a 3 megapixel still camera’s “video” function!

    Entertainment seems to win over information in pure “hit counts”, but if it’s information you are looking for, comedy without substance won’t do. (I think there is room for both – and not always in the same material.)

    On a tangent… I think measuring pure “hits” to an online video is a poor measure of success. What matters more is “was the relevant content there for those who wanted it?” That’s the power of the web platform.

  4. Bob Allen Says:

    I think the trick is for us to create useful *and* entertaining content when we can and useful content when we must.

    Though I completely agree with the idea that the content is far more important than the platform. Users will deal with a clunky, unintuitive platform if the content is compelling enough. Not that they should have to, but…

  5. Timothy Allen Says:

    Well put, Bob. Compelling and relevant content that is easy to access (and share with others who would find it compelling and relevant) wins every time.


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