Team meeting notes

November 18, 2008

Thank you all for such great participation and lively discussion in our first team meeting. We were scheduled to meet for one hour, and we were still there almost two hours later! That sounds like a good thing.

Let me recap our homework assignments:

Now for the notes >>>Rather than attempt to edit and rewrite them (and risk editorializing) how about if I simply post the raw notes? And then I can figure out how to take better notes next time. Please feel welcome to comment on any aspect of our discussion in any way you like, including on this site as a “comment” or a post. If you want to post but are not enabled, let me know and I’ll set you up. So here are the raw notes:

Attending: Katie Lorentz, Rory Collins, Gail Langevin, Vincent Whitfield, Karen Freidt, Melissa McDowell, Bob Allen, Tim Allen, Katrina Young. Marny Skora was poised to attend but I forgot to dial her in, sorry Marny.

Discussion:

TRADITIONAL/ FUTURE COMMUNICATIONS MODEL CHARACTERISTICS
Traditional                            Future
Control                                   open
One-way                                 participatory
Limited access                        more access
Spin                                        open/honest
Centralized                             distributed
Top-down                               viral
Static/snapshot                       evolving
Old technology                       cutting edge
turf oriented (self)                  big picture (all)

o    Untethered, participatory … accessible … organic
o    Relevant to nav center
o    Quick response web site to engage the public
o    History web site
o    Applied sciences web site
o    Blog hub for center? “Ask Langley”
o    Internal need to go outside the gate
o    External feed – engage the outside world
o    Use familiar methods to engage in the new
o    Fresh content
o    Creativecow.net – leader-facilitated forums
o    How much control and oversight?
o    What will there be in 15 years?
o    Bring nasa to people who are not part of the choir (uneducated out-crowd)
o    Relevance …
o    Raise internal awareness, commitment to comm. What is incentive?
o    Many institutional challenges
o    Fear
o    Consistency of message
o    Asynchronously evolving messages
o    Integrity in communication
o    “why should I care?”
o    crowd-sourcing
o    NASA – we have the technology?
o    Test drive i.e., experiment, etc.
o    Second life etc.
o    “Water flows around the rock in the stream”
o    push the edge of the envelope …
o    collaborate with similar groups/efforts
o    change management/leadership thinking
o    jsc estab. New media team. So is ames.
o    Skills for the team
o    Retreat …
o    new metrics?
o    Give leadership a chance
o    Use of classic media in new ways
o    Partnerships with outside groups … like chick filet, science fiction conventions, airlines …
o    Nasa edge …
o    Benchmarking
o    Hold meeting virtually?

•    Homework: write down some thoughts on what gaps exist
•    Invite people to openlangley

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9 Responses to “Team meeting notes”

  1. chakaal Says:

    Great meeting everyone! I’m also working on some virtual meetings for NASA and AIAA since the conference budget is kaput. So, it could be interesting and maybe useful for New Media.

    Do we have any way to find out how many people would have gone to the AIAA thingy that now will not be?

    –M

    PS, it’s not my active blog, but I guess I should resurrect it. Old Content!

  2. chakaal Says:

    OY! That would be Me. Melissa. Sorry.

  3. mpfinneran Says:

    who is chakaal?

  4. mpfinneran Says:

    aw, i was hoping a maniac had discovered us …

  5. Karen Freidt Says:

    I think we could improve communication between Centers Agency wide and the NASAsphere pilot was a good example of one way that we could improve it. What is the status of that now?

  6. mpfinneran Says:

    According to Celeste Merryman, NASAsphere has lost its funding. Don’t know what will happen with it, don’t know why it lost funding but it seemed unexpected to Celeste and she didn’t want to talk about it and felt she could not accept my invitation to discuss NASAsphere on openLangley.


  7. Here are some of the “New Media” related suggestions that I formally made to Public Affairs at Johnson almost two years ago. This was part of a larger report, so – as Melissa said in our meeting – “Your mileage may vary”, but I’d like to share the thoughts as a way to further our conversation on engaging audiences… Comments (positive or negative) are welcome.

    Specific Recommendations

    There are very specific and tangible steps that NASA can take as an organization to better ensure that we connect with our target audiences.
    Relevance
    o Ensure that NASA can respond quickly to changing audience demands by organizing PAO and contractor leadership and staff to create a balance between new media opportunities and traditional communications efforts.
    o Prepare to alter the organizational structure so that internal business functions and processes are aligned to support innovation in ways that mirror our target audience’s demands. (i.e. Create an internal “New Media” team that can not only identify opportunities, but ensure the technical processes are implemented in order to take advantage of those opportunities.)
    o Tap into the strengths of the Strategic Communications Framework that NASA’s Office of Communications and Planning offers, to ensure a consistency of “brand message” (rather than just thinking of the Communications Review Board as “font police”.)
    Engagement
    o Identify, connect with, and leverage those “key influencers” in the media ecosystem by devoting a portion of resources towards monitoring and participating in conversations about NASA online.
    o Developing partnerships with vendors who can provide reporting and analysis of such conversations.
    o Build proactive web content that leads web users to additional relevant content.
    Trust
    o Educate NASA communications professionals regarding privacy issues and expectations from our audiences, and Intellectual Property guidelines.
    o Understand the legal requirements and expectations of privacy regarding collection and analysis of data, and be as transparent and clear about those issues with constituents who participate in those online conversations.
    o Use “Real NASA Folks” and “Real NASA Facilities” rather than elaborate sets and celebrities to get the messages across and keep things “authentic”.


  8. Mike, perhaps you can format that so it’s easier to read? It should have three main areas: “Relevance”, “Engagement”, and “Trust”.

  9. chakaal Says:

    I maintain that I am a maniac. So you shouldn’t feel disappointed in the least!


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